Julianne Ponan is a successful entrepreneur having taken on and developed one of the UK’s leading free-from and superfood brands, Creative Nature.

She is also a well known professional public speaker sharing insight into women in business, being a young entrepreneur with a mixed race heritage and talking about success in the competitive food and drink sector globally. She talks candidly about the highs and the lows of her journey so far. From success, to profits, to business, to racism and sexism. One of her main areas of expertise and knowledge is around allergies.

Now, Julianne is increasingly known as a champion and advocate for those who suffer from severe allergies and anaphylaxis. Julianne was diagnosed with anaphylaxis while at nursery school as a toddler and tests revealed she has multiple severe allergies including all treenuts, peanuts,  sesame seeds, chick peas, some strong perfumes and more. She has been rushed into intensive care after collapsing multiple times.

Today she takes part in government consultations around society’s attitude to those living with allergies. She has been outspoken around issues such as food labelling, the labelling of fresh produce in cafes and retail outlets as well as sharing her experiences of discrimination caused by her own severe allergies.

Julianne’s background: 

With a degree in Business Management and Finance, straight out of university Julianne started her journey working abroad in Beijing for an investment banking firm. She believed this would have a successful career in banking.

Aged just 22 years old, Julianne found herself back in Surrey in the UK on holiday when she was offered the opportunity to take over a struggling company called Creative Nature, then a gift brand largely serving the festival market. She grasped the chance to change Creative Nature into a go-to free-from snack brand for people like her – those who live with severe allergies and who struggle to find safe and delicious food on the go.

Over the years, with her team which includes her fiance Matt, she has developed a range of products for those who live with intolerance and allergies to nuts, dairy and wheat. Her products are also nutritious, lower in sugar and vegan friendly. Creative Nature now offers various snack bars, sweet treats, baking mixes and super foods. The company has a multi-million pound turnover and exports across Europe and beyond. The company was named UK Small Business of the Year in 2018 and was won multiple awards for the quality of its products. Find out more about the brand here –

Personally, Julianne has also won many accolades for her business acumen and persistence including in 2019 being named one of Forbes 30 Under 30 people to watch. She is a regular spokesperson in the media on business, small business, exporting, the food and drink sector and, most importantly for her, on allergies and anaphylaxis. She has appeared on BBC News, The One Show, Sky News to name a few.

To work with Julianne or book her for a speaking slot please contact her public relations consultant Fiona Scott on 07789 270030 or email –


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