Importance of Social Media for Brands

In today’s digital age, social media is becoming increasingly important and will only continue to grow as time goes on. As well as being a great way of personally keeping in contact with friends and family (even though you may try hard not to!), social media platforms such as Facebook, Twitter and Instagram serve a huge purpose when it comes to brands and business. Social media is now key in growing businesses and as it allows companies to connect with their customers on a more personal level whilst selling, marketing and gaining feedback.


A simple #hashtag can open your business to a varied audience and can boost exposure in a matter of seconds. Be it a tweet or an Instagram post, adding relevant hashtags to your post will bring you a massive amount of attention from the appropriate customers and audience you desire. Social media can therefore bring you more possible consumers with this simple, free marketing through just a few clicks of a button. In contrast, more traditional marketing ways such as advertising through magazines and newspapers aren’t as desirable and effective anymore. With these more traditional outlets your ideal audience isn’t being targeted directly and the advert is easily dismissed or only seen once and forgotten about quickly. However, with marketing online, the adverts and posts can easily be spread across a variety of social media platforms, making it more likely to be seen by people more than once and therefore becoming more memorable.


To be a well-known brand nowadays, a big presence on social media is crucial. Active social media accounts are key as customers want to constantly engage with you and hear back from you. Receiving feedback online is quick, easy and direct, consequently customer service through social media platforms is a great way of responding to feedback with a personal touch. Twitter is brilliant for this, as it allows you to send messages in a direct conversation type manner, allowing you to respond to praise or complaints effectively. This helps to build brand loyalty, as when you’re personally connecting with your customers, you become less like a corporation and it helps to build up a rapport, which in turn leads to customer loyalty.


With people even making careers out of social media today, it’s clear to see its impact on people’s lives and this will only continue to grow. People creating their own content online, such as blogs and vlogs, have taken the world by storm in the past decade. With what started for many of these social media stars as a fun, creative outlet, has become a career with many brands sponsoring these people to review, use and advertise their products on their blogs and vlogs. This has become a great way for brands to advertise effectively. Due to the popularity of these rising social media stars, the attention they get online is huge, therefore by having appropriate and relevant people post about your products, you are going to receive a lot of new customers and business due to this important exposure.


Social media advertising allows you to target your perfect customers. For example, Facebook ads allow you to target your customers based on things like their location, industry, purchase history, search history and pages they have liked. From this, you will be engaging and be advertising to customers who are suited to your brand. You can set up streams to follow keywords in Twitter and you can find people who are looking for products you sell and automatically direct them to your website. Simple and effective marketing is just an @ away!


There are endless advantages of using social media marketing for your brand. With social media growing more and more each year, it’s evident that this way of marketing will only grow and become more important with it. Figures show that 70% of business-to-consumer marketers have acquired customers through Facebook, this statistic will only grow. If you’re not using social media marketing for all it’s worth to promote your brand, you need to get yourself online and start liking, commenting, and sharing! #ThankMeLater

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