What do awards in business mean to you?

Last year I was named in the Forbes 30 under 30 list, as someone to watch, which was an accolade in itself, but also on the list was Daniel Ratcliffe. I couldn’t believe it, on the same list as Harry Potter – being a huge fan, I was so excited.

Like most people, if we’re really honest, we love to be recognised for the things that we achieve in life – whether that is something personal within a family setting, something in our community or something in our business.

For me, in Creative Nature, being recognised for success is a reward for our team and the hard work they put in day in and day out to make the company not only successful but for  t to continue to grow. This year more than ever, that’s been very, very important.

When I started out in back in 2011  I didn’t expect to be winning the many awards I – or my company – has but over time I’ve realised how valuable these awards can be.

Personally, I have been awarded:

  • 2019 Forbes 30 under 30 – people to watch in 2019
  • 2019 FSB Young Entrepreneur of the Year in the South East
  • 2018 Young Female Entrepreneur of the year, The Stevie Awards for Women in Business – which was very exciting because it took place in Caesars Palace, Las Vegas, Nevada. I had always wanted to win a Stevie, and I have!
  • 2018 Thames Valley, Venus Awards – the Green Award.
  • 2017 Winner of IoD’s, Young Director of the Year in London and South East of Directors Awards
  • 2016 Toast of Surrey Director of the Year  – run by the Surrey Advertiser.
  • 2016 Mentioned in, “Management Today’s, “ 35 Women under 35  to watch in 2016
  • 2016 Great British Entrepreneur Awards – Micro Business of the Year.
  • 2014 Regional Young Entrepreneur of the Year in the National FSB WorldPay business awards


Recent wins!

In the last few weeks we’ve won some prestigious product awards, including the New Product Award in Home Baking Mixes from The Grocer against much bigger brands including Premier Foods (Cadbury).  This was a great surprise, as you don’t expect to win against such big names. And astonishingly, we have won in our first year of entering these awards!

Our Rich Chocolate Cake Baking Mix, free from the top 14 allergens, stole the show. The judge was impressed with the “springy light texture and chew”, which they found “impressive for a free from product.”  They also added that our baking mix would offer a treat for shoppers suffering from allergies.

We’re proud of this baking mix, and know it’s delicious, however, it’s fantastic to hear the judges agree with us!

Not only did we win, but our treats, Gnawbles – Cheeky Choc Hazelnot also made the finalist list for the Vegetarian/Vegan Sweet category.

Two days before winning this award, we also scooped two Quality Food Awards for not one, but two products in our Gnawbles ranges.  Creemy Mylk Gnawbles won the vegan snacking category, and Cheeky Choc Hazelnot won the free from sweet snack- and no other finalists were chosen for this category!

We’re extremely proud to be the only team with less than ten, and a turnover less than £2million who have won the Quality Awards three years in a row! We must be doing something right. We really need as a challenger brand to celebrate and shout about these wins.

Why awards?

It shows others in our sector that it’s possible to stand out from the crowd in a large sector like food and drink – without having many millions of pounds to support you or to be a very large organisation.

Awards are also wonderful accolades which are fantastic as sales tools in any business because it adds to your brand’s credibility. Having that ‘badge of honour’ can be the thing which opens a particular door to a new business relationship, a new deal or a new customer. It evidences the fact that someone else thinks what you do, what you offer is of great quality and of value. Never, ever underestimate this in business.

However ‘standing out’ does require investment – investment in time, budget, commitment and belief. Belief that you deserve it and you go for it, again and again even if you fail and you have to get up and start again.

This year has been a challenging time for every business, and there are more challenges to face.

One of the biggest disappointments is, we were unable to celebrate face to face with our team members for our successes at the recent awards.

Thank you! 

However, I would like the thank my team for their belief and commitment in winning all of these accolades. Every award is about us all.

  • 2020 Winner: The Grocer – New Product Awards 2020 – for Chocolate Cake Baking Mix
  • 2020 Two Quality Food Awards for Free from Sweet Snack – Creemy Mylk Gnawbles & Cheeky Choc Hazelnot Gnawbles and we won in previous years for our Berry Blend Bar and Gnawbles.
  • 2020 Named in the Startups 100  2020
  • 2019 ECRM Buyers choice award for Banana Bread. (Euro Food Buyers)
  • 2018 FSB National Awards:  Celebrating Small Business Awards. Following this award, we were invited to open the Stock Exchange.
  • 2018 FSB Awards:  Scale up of the Year
  • 2018 Telegraph Awards – International Trade business of the Year

I also want to thank you, our customers who keep on supporting us and sharing your allergy stories with us. I started this company because I couldn’t find food for myself, but now the whole team at Creative Nature has the satisfaction of knowing that we provide a range of delicious products,  tasty treats and baking mixes which are suitable for EVERYONE!


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